Tompound Tool. Skid steer work, operator included.
A family-run outfit that hires out its skid steer with one of them on the sticks. They came with a finished identity: a swirl eye in a heptagon, a biomechanical emblem and a hand-drawn gothic wordmark, all vector. The kit keeps every line of it and adds what it was missing: cuts for dark and light grounds, a palette, two typefaces, job icons in one weight, every social size, and a one-page site.
An eye, a machine, a name.
Three pieces, used together or alone. The eye is the small mark: avatars, the favicon, a sticker on the cab. The emblem is the badge. The wordmark is drawn by hand, not typeset, so it ships as artwork. Their emblem was lettered in black, which disappears on their own near-black ground, so there's now a silver cut for dark and the original for light.
Steel on ink, one violet.
Ink, gunmetal and steel are the machine. Plum and lilac are lifted straight from the iris in the eye. Glow is the brighter violet their site already uses, kept for labels and icons on screens. Click any swatch to copy it.
One blackletter, one machine face.
Grenze Gotisch is a blackletter cut narrow and sharp, the closest free face to the hand-drawn wordmark, so headlines sound like the name. Chakra Petch is squared off like stamped steel, for everything you read in a sentence. Both are free and self-hosted.
Uppercase, 400 to 700. On screens it takes the metal gradient from the wordmark; in print it's flat ink or steel. Short lines only: it's a shout, not a paragraph.
400 for reading, 700 in widely tracked capitals for labels. Sentence case for anything longer than a label.
Six jobs, one line.
One stroke weight, square ends, mitred corners: the angles of the heptagon and of Chakra Petch. One for each job on the site, plus the eye reduced to a line for places the full-colour mark is too much.
Every icon is one colour and takes the colour of the text around it. Glow on ink by default.
Renders are labelled. Photos are real.
The images that came with the site are AI-generated concept renders: the wrap on a machine, the vest patch. They show the look well, but they aren't photographs of the machine or of jobs. Anywhere they appear they say so, in the caption and the alt text, and they never stand in for job photos. The first real photos off a job replace them.
When shooting real jobs: the machine working, wide enough to see the ground before and after. No customers' faces, house numbers or plates without asking.
Words and the mark, until there are photos.
Ink ground, a gunmetal hairline frame, a Glow label up top, a metal headline, one plain sentence, the name at the foot. The sacred-geometry lines from their site sit behind at ten percent.
Lines, ready to post.
Click to copy. Every one is true today: no prices, minimums or "licensed and insured" until those are confirmed. The number is (479) 222-0117, call or text.
Heavy metal, plain words.
The look is loud; the sentences aren't. Short, direct, a little dry. The edge lives in the headlines and the mark, so the copy can just say what happens.
Do
- Say "skid steer". Bobcat and CAT are other companies' trademarks.
- Say the operator comes with the machine. It's the whole offer.
- Quote before the job, every time, and say so.
- Use their own lines: "Moving in octaves", "Prying open the earth".
Don't
- Don't post a rate, a minimum, or what's included in the price until it's set.
- Don't say "licensed" or "insured" until there's a policy and a licence to point to.
- Don't caption a render as a job, or name a town on a photo that wasn't taken there.
- Don't name or show children, and keep bios to how people work, not where they live.
Every file, zipped.
The eye, the emblem and the wordmark in every cut (SVG and PNG), the job icons, the social kit, the example posts, the palette, and the two free typefaces.
Every slot, filled.
Two profile pictures, a highlight cover for each job, a Facebook cover and the link preview, each cut to the size its slot expects.
1080×1350 · 4:5Stays on the grid. The default.
1080×1920 · 9:16Type clear of the top 250px and bottom 340px.
1640×624Download ↓
1200×630Download ↓