The Ivy Anchor Collective. Lashes, massage, nails.
Three women, three crafts, one studio on South Adams Avenue. They came with a logo they love: an anchor overgrown with ivy. This guide builds a system around it: the palette, two typefaces, fine-line illustrations in the style of a tattoo flash sheet, a photo treatment, and every size their accounts need.
An anchor, overgrown.
The anchor holds; the ivy grows. It's already on the door and the wall of the studio, so the system starts here and changes nothing about it. Three cuts, each in six colors, all vector.
Navy door, cream walls, ivy.
The palette is the studio itself: the navy front door, the cream walls, the ivy on the anchor, the warm wood. Navy on cream is the default. Click any swatch to copy it.
One slab, one humanist.
Bitter is a slab serif with the same sturdy, sign-painted feel as the lettering in the logo, so headlines sit naturally under the mark. Alegreya Sans is warm and a little calligraphic, for everything you read in a sentence. Both are free.
800 for headlines, 600 in tracked capitals for labels like "Lashes · Massage · Nails", and italic 400 for a person's name or a sub-brand ("Winks by Jo").
400 for reading, 500 for small print and addresses, 700 sparingly. Sentence case, always.
Drawn like a sleeve.
Jordan's tattoos are fine-line blackwork: ivy vines, solid leaves with the vein left open, little four-point sparkles. The flash set borrows that hand. It's not her artwork, but drawings in the same language: one weight of line, ivy leaves inked solid, a sparkle where a full stop would go. One for each craft, the pieces the photo treatment is built from, and two for October.
Every piece is one color and takes the color of the text around it, so it works in any colourway. Use one or two per post, never a pattern of all of them.
Framed like a flash card.
Photos sit inset on cream inside two hairlines, the way a tattoo flash sheet frames each design. A vine-and-sparkle corner marks two opposite corners and a compass star pins the bottom edge. The words go below the photo, never on a face.
Their post studio (the one already in use) makes the same sizes in all five colourways. These examples set the frame, the corners and where the words go.
The girls of the Ivy Anchor Collective.
Each artist keeps her own name and her own account; the collective is the roof over them. Bios carry how they work, not their private lives.
Jaime
Our massage therapist. The heart of the salon. She's ready to work her magic & restore your body!
Camryn
Our nail tech. The artsy one of the bunch. She's ready to make any nail vision you have come to life!
Jordan
Our lash tech. She's ready to give you the lash nap of your dreams and wake you up with beautiful lashes!
Bios are theirs, in their words. Family names and details stay off the page: no children's names, no relationships, and no employers.
A month of posts, and a kit for each girl.
44 pieces built on the kit with their own photos. Each artist gets her own colourway, profile picture, highlight covers and posts for her brand. Tap any piece to download it, copy its caption, or grab everything as a zip ↓ (captions included). It’s in the main kit zip too.
Meet the girls · a carousel
Post all four as one carousel. Each artist is in her own colourway from the house palette, so the grid still reads as one studio.
Winks by Jo
Navy and cream, fine-line lashes. Her line, “the lash nap”, carries everything. Her profile picture, highlight covers and posts, all in one place.
Launch carousel · Meet Winks by Jo
Seven slides to post in order, plus a story to share it: the tease, the reveal, her, the lash nap, the look, where to find her, and how to book. PNGs, captions included.
Get Polished by Cam
Bronze ink on cream. The artsy one, so her posts get to play: ten nails, a flash sheet, a game. Her profile picture, highlight covers and posts, all in one place.
Massage by Jaime
Ivy green and sage. Calm, with a wink: the joke opens the door, the reminder closes it. Her profile picture, highlight covers and posts, all in one place.
The new website
Five slides and a story to announce theivyanchorcollective.us, with the live site on a phone and the address on every slide. Each artist can share the story with the repost line.
The studio
Small-town and proud of it: the door, the mirror, the neon, Aurora itself.
Games & templates · stories
Stories people screenshot and repost. Each has a gap for Instagram’s own poll, link or questions sticker.
October
Spooky, still Ivy Anchor: the ghost and pumpkin from the flash set. The Aura posts live on the promo page.
The grid, planned
Nine of these as the profile would show them. Alternate photo and type, rotate the three artists, and the grid stays calm.
More ideas to keep going
- Set of the weekJordan posts one finished set a week, same crop, same corner sticker. After a month the grid is a lookbook.
- Ten tiny canvasesA Cam carousel, one nail per slide, and the last slide is the whole hand.
- The hour, in four photosJaime’s room before a session: the candle lit, the towel folded, the lamp on, the door closed. No client in frame.
- Before the neonA reel of opening up: the key in the navy door, lights on, and the sign flicks on last.
- Name that polishCam shows an unnamed shade and followers name it. The winning name goes on a tag in the studio.
- Flash of the weekA new fine-line piece in Jordan’s style each week. It goes on the flash sheet and becomes an accent nail option.
- Three girls, one questionThe same question to all three, a slide each: first set you ever did, song on in the room, a trend you secretly loved.
- Mirror selfie MondayRepost a client’s gold-mirror selfie, with her yes first.
- Aurora loveOnce a month, shout out another business on the square. Small towns notice who notices them.
- Aura is comingTie in with @aura.refract: the teaser posts are on the promo page. Hold the date until it’s set.
House rules for every post: no prices, no dates until they’re set, no children, and a yes from any client before her face, hands or lashes go up.
Lines, ready to post.
Click to copy. Every one is true today: no prices, no hours and no dates until they're set.
Like a friend holding the door.
Warm, local and plain. Talk like the person at the front desk who already knows your name.
Do
- Name the artist. People book a person, not a building.
- Say "by appointment": it's on the door and it's true.
- Use the studio's own lines: the neon sign, the couch, the anchor on the wall.
- Sentence case, one exclamation mark at most.
Don't
- Don't make health claims for massage: no "cures", "treats" or "relieves pain". Say relax, unwind, rest.
- Don't post a price, hours or an opening date until they're set.
- Don't name or show anyone's children, and keep bios to how they work, not where they live or who they're related to.
- Don't post a client's face or nails without asking first.
Every file, zipped.
The logo in three cuts and six colors (SVG and PNG), the flash set, the social kit, the palette, and the two free typefaces.
Every slot, filled.
Profile pictures, highlight covers for each craft, a cover for Facebook, and the link preview. Each one is cut to the size its slot expects.
1080×1350 · 4:5Stays on the grid. The default.
1080×1920 · 9:16Type clear of the top 250px and bottom 340px.
1640×624Download ↓
1200×630Download ↓